Approach
The Millstream at Cascades is one of Tallahassee’s newest luxury multifamily communities. Millstream is situated in the heart of downtown Tallahassee, next to Cascades Park and walking distance from shopping, entertainment, and dining.
Wanting to stand out from the other nearby residential neighborhoods, Millstream showcases a unique Experiential Design package that is full of color and unexpected moments. Targeting millennials and young professionals, the environmental graphics capture the vibrant brand story along with the eclectic interior design and furniture selections.
An immersive experience to residences and visitors, located in high-traffic common areas, installations include ceiling and wall elements in the elevator lobbies, branded billiard balls in the clubroom, and window film that reflects the brand.
