Simpson Strong-Tie Expansion
Experiential Design

Approach

Reflecting the family-focused, creative, and fun nature of Simpson Strong-Tie, the experiential design communicates the brand and culture through their own products. Creating bold wayfinding, wall graphics, and signage through the space showcases the strength and integrity of its products and company culture. The sheer size and weight of the products presented a challenge when creating wall graphics, so extra blocking was needed to be able to support the wall hangings. Several of the new graphics honor the late Barclay Simpson, the company’s founder who passed in 2018. His innovative mindset, and his commitment to his customers, employees, and the community were second to none. Historical imagery of the early days at the factory, corporate partner displays, as well as his “9 Principles of Doing Business” messaging are displayed throughout the space.