Infusing experiential brand moments throughout the space that tell the brand story.

Approach

Looking to expand their corporate headquarters and relocate to the vibrant Water Street District in downtown Dayton, Brackett Builders landed on moving into an 120 year old building across the street from Day Air Ballpark, home of the Dayton Dragons minor league baseball team.

Incorporating Brackett Builders’ new brand into the space was crucial to the overall design concept. Experiential brand moments are infused throughout the office, strategically designed to compliment the simplicity of the interior and tell the story of the company. Paying homage to the construction industry, humble, raw materials take on a more elevated role throughout the space.

Staff and visitors are welcomed into the lobby by a double-height natural concrete feature wall, which sits alongside a custom-designed, slat desk and built-in seating. The slats are carried throughout the space and used to create subtle brand moments along with dimensional lettering, wallcovering, and framed images.