Experiential Design Services
Experiential design is the key to differentiating a space from any other competitor, and creating its own identity that makes it stand apart in the most successful way possible.

Approach

We craft immersive, human-centered experiences that communicate your story in meaningful ways that connect, engage, and inspire. By deeply understanding your goals and what sets your people, culture, and brand apart, we uncover details that spark design opportunities. These insights, filtered through the lens of human behaviors, shape meaningful experiences that deliver results and leave lasting impressions. Our services span a variety of touchpoints—from the built environment to brand identity and marketing & communication collateral.

Our close partnerships with in-house architects and interior designers provide invaluable insight into how people holistically experience a space—considering everything from behavioral psychology to code compliance and beyond.

Permanent + Temporary Environmental Graphics

Designing printed graphics and tactile installations that seamlessly integrate into an environment to communicate a sense of place through organizing information, amplifying a brand, or defining a culture.

Brand Identity + Standards

Creating impactful visuals and design standards that bring a story and values to life, making every element an authentic piece of the bigger picture.

Interior + Exterior Signage

Creating well-designed visual representation of information that communicates more than just relevant information, but subliminal messages about the brand or space it represents.

Wayfinding Systems

Designing wayfinding is more than signage. It’s a strategic and intentional method of displaying information to assist occupants of all ages and backgrounds in finding their way through an environment.

Marketing + Communication Collateral

Developing engaging, visually compelling materials that support marketing goals, bringing brand messages to life through design that resonates with audiences and builds connection.

Outcomes

Experiential design is the tool that makes experiences meaningful. It’s the graphics on a wall that tell the story of a company, without a word needing to be spoken.

It’s the installation in the lobby that leaves people with a positive impression of a brand and a memory made.

It’s making people feel familiar in a space they’ve never stepped foot in before through clear wayfinding signs that tell them just where to go, leaving them feeling more comfortable and connected. 

We create human experiences in the built environment that communicate your story in meaningful ways that connect, engage, and inspire.

Alicia Orlando Director, XD
Work With Us
We are enriching lives through innovative design. Let’s bring your vision to life.