Approach
For the past ten years, The Columbus Chamber of Commerce Retail Summit has cultivated an environment that offers attendees the opportunity to connect with the most innovative companies in the retail industry ranging from start-ups, emerging leaders, and established veterans.
MA’s Experiential Design team designed an environment that would reflect the power of this summit, and amplify the experience of the day, focusing on the most pressing and trending topics focused around retail, technology, and hospitality.
Experiential design is changing the way we experience places and driving the impression in ways never seen before. Through the use of temporary wall graphics, wayfinding, and marketing materials, the building was transformed to become a meaningful experience, temporarily transforming a space and permanently creating an impression that matched the Chamber’s level of value.
