Prototype: The Experimental Museum

Approach

Prototype is an adults-only immersive museum created by Roto and designed in collaboration with MA Design. Located in a renovated industrial warehouse near the Scioto Audubon Metro Park, the space invites guests into a bold and playful environment that blends art, technology, and human connection.

Visitors enter through a custom faceted metal portal into a vibrant, color-saturated lobby before exploring six interactive, room-scale stages filled with games and vignettes. The journey culminates in the Immersion Theater, where projection mapping brings together elements from throughout the experience, with a bar and lounge area encouraging guests to stay and reflect.

MA Design and Roto worked together aligning architectural design with immersive storytelling. The result is a dynamic, curiosity-driven environment that combines vivid color, layered lighting, and unexpected details to create a museum experience unlike any other.