Approach
Hot Chicken Takeover, a local and legendary fast-food chicken restaurant, has a culture for change, making impactful decisions that become thoughtfully incorporated into their restaurant designs.
Starting their story serving food in a parking lot in Columbus, Ohio, Hot Chicken Takeover has expanded its mission across six restaurant locations around Ohio. Working directly with Hot Chicken Takeover (HCT), our roll-out team has helped develop a design narrative that defines the architectural guidelines for new restaurants. Taking the newly developed narrative, it will serve as a guide for implementing a brand standard for HCT’s newest locations.
As restaurants had to pivot to incorporate COVID-19 precautions and safety guidelines, HTC sought out M+A’s help to reconfigure not only the interior floor plan of the restaurant including the kitchen and dining room layout but also the exterior necessities like drive-throughs and patios.
Our designers strategically curated and sourced materials that were not only appropriate to the brand but were also easily obtained during supply shortages. A successful design allowed for the crowd favorite fast-food chain to remain open during a global pandemic.
