What Does Your Digital Storefront Look Like?
“Be bold.” In keeping with White Castle’s mantra, a new, forward-thinking home office design concept was created for this 4th generation family-owned and female-led company. The resulting space presents a vibrant and progressive interior model, celebrating their unique culture and using design as a platform to help shape the future of their brand.
Take a stroll through the first floor of White Castle’s award-winning new home office through this virtual tour. Find the interactive touchpoints woven throughout the public spaces, creating strategic engagement opportunities for White Castle to storytell through interior architecture and connect with brand-loyal followers. Most notably, in the lobby sits the “Throne,” a playful and uniquely-branded interactive physical icon, designed by MA Experiential Design Lead, Alicia Orlando, and complete with projectable capabilities and connectivity to social media platforms.
Check out the 16-foot high stainless steel slide that was modeled after a similarly-designed piece of production equipment, responsible for transporting the world-famous sliders through the packaging process. Porcelain panels from their old office grace the staff entrance where employees leave their mark literally on the wall. And an interactive telephone and wall of images allows visitors the opportunity to interact with the founding members of the White Castle leadership team right on founder, Billy Ingrams’s original desk.
Each design component is individually unique, yet when combined, serves to tell the holistic story of White Castle’s brand and history. Enjoy your walk through this family-owned, iconic business’ new home.