Approach
The Productions Team is proud to partner with Path Robotics on a monthly subscription basis, creating customized content that supports their monthly features and focuses. Partnered with the MA Experiential Design Team, we provide videography, photography and graphic design services for the Path Team, used for a variety of activations including social media, web, print and tradeshows. During our monthly creative direction sessions we collaborate with the Path Robotics Marketing Team to determine the greatest priorities and business happenings that deserve to have their story told – focusing on goals from recruitment, client acquisition, developing deeper credibility and product focused content. Working from Path’s established brand guidelines, our team carefully – and creatively – curates content that honors their identity and creates even greater recognition of their brand as they continue to set themselves apart as innovators in welding and automation.
