Approach
Approached by Capital University to help bolster the continued growth and development of their baseball program, the MA Productions team took their responsibility to create content for recruitment seriously. Invited to capture the 2022 Capital Baseball Senior Day, the team created three varieties of videos for the team, two to capture the day itself – activated on social media, web and email blast – and one for recruitment – to be send via weblink or activated via QR code – when having conversations with potential new team members. The videos also doubled as a fundraising effort, being sent digitally to donors as a warm touch, and emotional connection, to the program. The effort encouraged others to support their vision for the future of evolving the baseball program to one that would make Capital more proud than ever before. Additionally, photography services were provided, used on the team, and University’s Digital Storefront, and as an incredible gift to mark the moment for the players and their families.
