Main Ground Coffee Brand Identity

Approach

As a new establishment in the heart of Groveport, Main Ground Coffee partnered with MA Design to craft a thoughtful brand identity that honors both tradition and community. Drawing from the owner’s deep family legacy and the character of the surrounding neighborhood, our team developed the name, logo, brand assets, and environmental graphics.

The name “Main Ground” is a meaningful blend, reflecting its Main Street location and symbolizing both coffee grounds and familiar local roots. From there, we built a visual identity centered on warmth, authenticity, and connection.

Hand-drawn design elements echo the hands-on nature of the owner’s past ventures and the community’s collaborative spirit. A curated color palette and calming design language help create a grounded, welcoming environment. Together, these elements convey a personal, lived-in feel, inviting every guest to feel part of the Main Ground experience.