Cheryl, Entertainment Market Lead and Innovation Strategist, brings a multifaceted design perspective to her role, seamlessly blending architecture, branding, and immersive experiences. Her design journey, rooted in architectural studies across Berlin, Chile, and Cuba, has been one of exploration and purpose, elevating community and visitor experiences through thoughtful design and storytelling.
A self-proclaimed “dot connector,” Cheryl excels at linking seen and unseen elements, creating cohesive, memorable spaces that reflect and celebrate local culture. Her skill set includes grant writing, strategic networking, and diving deep into a brand’s identity to tell its story in impactful ways. From her Fulbright work on post-disaster rebuilding to her innovative pop-up events, Cheryl thrives on bringing visions to life, creating spaces that resonate, engage, and inspire.